Yes, in case you hadn’t heard, there is a royal baby. Or should that be Royal Baby? Since I don’t really approve of the concept of ‘royalty’, my personal response is somewhere between ‘that’s nice’ and ‘meh’, so I’m not one of the people dancing in the streets outside Buckingham Palace wearing coordinating Union Flag underwear. I think everybody is relieved about that. I know I am. ANYway… along with a royal baby, of course, we’re inevitably going to have a long line of people hopping on the marketing bandwagon in the hope of making a quick buck by flogging cheap tat with the baby’s name on it. Most of the stuff they’ll be peddling will be crap, just about all of it will be completely tasteless – but some of the ads, it goes without saying, will be hilarious.
Step forward Pizza Hut, who emailed me this gem today:
Yes, this is absolutely real. It is not photoshopped or otherwise altered in any way. And it’s tacky beyond belief, obviously. The £8.60 price point (£8.60 – 8lbs 6 oz, geddit?) is a particularly lovely touch. In a week in which ten thousand entrepreneurs are all going to do their level best to stretch the definition of ‘crass’ to breaking-point, we may already have a winner.